Email marketing serves as a direct marketing medium, enabling companies to communicate new products, promotions, and updates to the customers on their mailing lists. Its impressive return on investment (ROI) is vital to the overarching inbound strategies of many businesses. Today’s email marketing has evolved beyond generic mass mailings to emphasize consent, audience segmentation, and tailored messaging. While this may appear to be a labor-intensive process, marketing automation tools can efficiently manage much of the workload. Ultimately, a thoughtfully crafted email marketing approach boosts sales and fosters a strong community around your brand.
Categories of Marketing Emails
Marketing Emails – These emails serve various purposes, including promotional, informational, or tailored to align with different stages of the buyer’s journey. Typically, email marketing campaigns are designed to highlight special offers, introduce new products, and share exclusive content such as eBooks and webinars, all while promoting your brand. Such campaigns may include a series of 3 to 10 emails distributed over several days or weeks.
Promotional Emails – These emails feature a distinct call-to-action (CTA) that directs the reader toward a specific action, whether it’s visiting a webpage on your site or redeeming a coupon for a purchase. The frequency of these promotional emails is often dictated by your business’s sales and marketing schedule. During peak periods—such as Black Friday—you might send several promotional emails within a single day, whereas, during quieter times in your marketing calendar, weeks may pass between such campaigns. These emails are designed to motivate your audience and drive proactive engagement.
Newsletters – True to their name, newsletters convey updates relevant to your business. This can include noteworthy achievements, enhancements in product offerings, or valuable content like case studies. Distributed at regular intervals—be it weekly, bi-weekly, or monthly—newsletters establish consistent communication with your email subscribers. Essentially, they provide an avenue for sharing insights, helpful tips, and any information that delivers significant value to your audience, keeping them informed and engaged.
Announcements – Email is an effective medium for communicating vital company announcements, launches of new products, service modifications, and more. It is typically the preferred channel for delivering important messages. In website malfunctions, shipping delays, or software outages, sending updates via email ensures timely and secure communication, maintaining the necessary formality for even the most critical announcements.
Re-Engagement Emails – Another vital category of marketing emails is the re-engagement email. As the term suggests, these emails aim to rekindle relationships with customers or subscribers who have become inactive or disengaged.
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Email is not a recent innovation; in fact, it was among the earliest forms of digital communication, making its debut in 1971. Now, at the age of 50, email marketing has become more prevalent than ever. You might wonder, “Do people still utilize email? Isn’t social media the primary platform for marketing today?” While social media is indeed a vital component of any contemporary digital marketing strategy, email offers several unique advantages. Firstly, email marketing allows for a higher level of personalization compared to social media campaigns. Secondly, it is significantly more cost-effective than many other marketing channels, especially when you consider the extensive reach and impressive conversion rates that email can achieve. This cost efficiency is particularly beneficial for small businesses. Lastly, the effectiveness of email marketing stems from its ability to provide direct and individualized access to your audience’s inboxes, making it a highly powerful and profitable tool.
Important Types of Email Campaigns
Subscribers: What is a subscriber email? When a prospect or customer provides your company with their email information and opts to permit you to email them, they become an email subscriber on your list. A subscriber’s email might be a welcome message when they initially provide and confirm their email address.
Geographical: Geographic segmentation in marketing entails categorizing an audience base by location. These categories can be broad or narrow, depending on the data you’re trying to gather. Some types by which you might separate your audience include gender, age, country, time zone, region, state, or city. You may find new subscribers through our geographical database.
MAD Program Subscribers Will NEVER Unsubscribe
As an email marketer, one of your core jobs is to grow subscriber lists. As people come to an email list from the best of your efforts, they often unsubscribe. Whether it is a normal thing or not, it is alarming.
So, before many members unsubscribe from your lists, what would be the best way to keep them?
- FUN members get a 100% CASHBACK for the dollars they spend at a FUN Marketplace store.
- This MAD service comes with certain obligations.
- One of the obligations is to open every message they receive from our FUN merchants.
- Of course, we cannot guarantee they will read your message, but they will never unsubscribe
The Open Rates Are Spectacular
Because of the obligation to open any message from our merchants, if the member wishes to be active in the MAD program, the open rates will be 100%. The message subject header may inspire members to click the link to redirect them to your FUN marketplace store.
A FUN marketing campaign is $25 per ten thousand or part of ten thousand. This breaks down to $0.0025 per message. For every $25 payment, a Smart Contract will be activated, meaning if your campaign is less successful than you expected, you will still make a $225 profit. Oh, and let’s not forget that after you have made a $225 profit, you will receive a bonus Smart Contract, generating $250 repeatedly.
We will create a commercial e-stamp for your email marketing campaign at a one-time fee of $100, which includes four Smart Contracts, generating $1,000 repeatedly. The e-stamp is like a tiny banner. When the receiver receives the e-envelop with your company e-stamp and clicks on the image with the left mouse button, they will be linked to your FUN marketplace store. A commercial e-stamp that lands in a CLUB collector’s album will be active for eternity. Suppose you would like to offer the members a dedicated commercial collector’s album, showing only your company’s commercial e-envelopes with e-stamps. In that case, we can create an album for $50, and two Smart Contracts will be included.